About Us
The Aboriginal Tourism Association of British Columbia (AtBC) is a non-profit, membership-based organization that is committed to growing and promoting a sustainable, culturally rich Aboriginal tourism industry. A sustainable Aboriginal tourism sector with diverse products in communities in every region of the province is recognized as one of the major focuses for achieving the target set by the Premier to double tourism revenues in B.C. by 2015.
Learn more about our Mission and Values as an organization.
Klahowya Village in Stanley Park
Klahowya Village in Vancouver's Stanley Park is an authentic Aboriginal tourism experience like no other you've seen.
Learn more about AtBC's Klahowya Village in Stanley Park.
Cultural Authenticity Program
The Aboriginal Tourism Association of British Columbia (AtBC) is making it easier for visitors to identify the most authentic, accurate and respectful representations of First Nations and Métis culture by launching its "Authentic Aboriginal" cultural authenticity program.
Learn more about the Cultural Authenticity Program.
Clayoquot/Barkley Sound Tourism Planning Initiative
AtBC facilitated a one-day tourism planning forum in Tofino on Thursday, May 19, 2011 at the Best Western Tin Wis resort. The event was organized for the Clayoquot/Barkley Sound region by the Ahp-cii-uk Community Society and supported by Fortis BC and by Ecotrust Canada's Clayoquot Forest Communities Program.
Learn more about the Clayoquot/Barkley Sound Tourism Planning Initiative.
Training and Development
Aboriginal Tourism Association of BC and its partners run a wide range of tourism training programs and workshops in First Nation and Métis communities throughout British Columbia. Also Aboriginal tourism businesses and communities can contribute to and benefit from several product development projects that are underway.
Learn more AtBC's Training and Development activities.
Marketing and Promotion
AtBC delivers high-quality services to stakeholders, in the form of promoting both their individual businesses to tourists and their interests through representation and advertising at professional tradeshows.
Learn more AtBC's Marketing activities.
Become a Stakeholder
Join AtBC and become a part of the fastest growing tourism sector!
Learn more about the benefits of becoming a Stakeholder.
Blueprint Strategy
The Aboriginal Tourism Association of BC’s Blueprint Strategy provides a long-term plan for the sustainable growth and development of the province’s Aboriginal tourism industry. AtBC’s Blueprint Strategy is the most comprehensive provincial Aboriginal tourism plan created in Canada and can be shared as a model for the development of Aboriginal tourism in other jurisdictions.
Learn more about the Blueprint Strategy.
Industry Facts
Aboriginal tourism in B.C. is projected to grow to over $50 million by 2012, up from approximately $35 million today.
There are estimated to be upwards of 200 Aboriginal tourism businesses in B.C. – more than half of these offer cultural tourism experiences.
Learn more Aboriginal Tourism Industry Facts.
Governance
AtBC is actively seeking to embrace Aboriginal Cultural Tourism participants in the Province by considering them “stakeholders”. AtBC is equally encouraging the Aboriginal Cultural Tourism industry participants to become involved in the decision-making process pertinent to all AtBC programming. Any Aboriginal Cultural Tourism operator who seeks to participate in AtBC’s decisions can earn a voting right in exchange for investing in an AtBC marketing program.
Learn more about AtBC's new governance model.
Operational Plans and Reports
AtBC is committed to open and transparent reporting of operational planning and performance.
View AtBC's Operational Plans and Reports.
Employment and Contracts
Join our team of dedicated employees or contract your services on one of our projects.
Click here to see current employment and contract opportunities.
AGMs and Stakeholder Forums
AtBC held its Annual General Meeting and its fifth Stakeholder Forum from November 16 to 19 at the Coast Coal Harbour Hotel in downtown Vancouver. The event was a huge success with the more than 100 attendees.