The Aboriginal Tourism Association of British Columbia (AtBC) is a non-profit, membership-based organization that is committed to growing and promoting a sustainable, culturally rich Aboriginal tourism industry.
A sustainable Aboriginal tourism sector with diverse products in communities in every region of the province is recognized as one of the major focuses for achieving the target set by the Premier to double tourism revenues in B.C. by 2015.
Through training, information resources, networking opportunities and co-operative marketing programs, AtBC is a one-stop resource for Aboriginal entrepreneurs and communities in British Columbia who are operating or looking to start a tourism business. AtBC works closely with tourism, business, education and government organizations to help B.C.‘s Aboriginal tourism businesses offer quality experiences and actively promotes these experiences to visitors and local residents.
The AtBC midterm report provides full program and financial reporting for partners and stakeholders.
The Squamish Lil’wat Cultural Centre’s (SLCC) Ambassador Guided Tour has been recognized by the Canadian Tourism Commission as a Canadian Signature Experiences (CSE)— a stamp of quality recognized by the international tourism marketplace. The Cultural Centre along with 27 other companies awarded this honour will be added to the CTC’s major market development program, all of which offer extraordinary tourism experiences.