The Aboriginal Tourism Association of British Columbia (AtBC) is a non-profit, membership-based organization that is committed to growing and promoting a sustainable, culturally rich Aboriginal tourism industry.
A sustainable Aboriginal tourism sector with diverse products in communities in every region of the province is recognized as one of the major focuses for achieving the target set by the Premier to double tourism revenues in B.C. by 2015.
Through training, information resources, networking opportunities and co-operative marketing programs, AtBC is a one-stop resource for Aboriginal entrepreneurs and communities in British Columbia who are operating or looking to start a tourism business. AtBC works closely with tourism, business, education and government organizations to help B.C.‘s Aboriginal tourism businesses offer quality experiences and actively promotes these experiences to visitors and local residents.
There is something for everyone on National Aboriginal Day on Friday, June 21, with an array of authentic Aboriginal celebrations and activities being held across the province!
Aboriginal Tourism BC’s ‘Our Story. Your Experience.’ marketing campaign has won a gold WorldMediaFestival Tourism Award.