The Aboriginal Tourism Association of British Columbia (AtBC) is a non-profit, Stakeholder-based organization that is committed to growing and promoting a sustainable, culturally rich Aboriginal tourism industry.
A sustainable Aboriginal tourism sector with diverse products in communities in every region of the province is recognized as one of the major focuses for achieving the target set by the Premier to double tourism revenues in B.C. by 2015.
Through training, information resources, networking opportunities and co-operative marketing programs, AtBC is a one-stop resource for Aboriginal entrepreneurs and communities in British Columbia who are operating or looking to start a tourism business. AtBC works closely with tourism, business, education and government organizations to help B.C.‘s Aboriginal tourism businesses offer quality experiences and actively promotes these experiences to visitors and local residents.
The Aboriginal Tourism Association of BC (AtBC) kicked off its 20th Anniversary by hosting the welcome reception at the BC Tourism Industry Conference in Victoria on February 22, 2017. AtBC has made enormous strides in collaboration with a long list of partners, thanks to the shared belief that Aboriginal tourism in BC is not just about business, but also about reconciliation, transformation and empowerment.