The Aboriginal Tourism Association of British Columbia (AtBC) is a non-profit, Stakeholder-based organization that is committed to growing and promoting a sustainable, culturally rich Aboriginal tourism industry.
A sustainable Aboriginal tourism sector with diverse products in communities in every region of the province is recognized as one of the major focuses for achieving the target set by the Premier to double tourism revenues in B.C. by 2015.
Through training, information resources, networking opportunities and co-operative marketing programs, AtBC is a one-stop resource for Aboriginal entrepreneurs and communities in British Columbia who are operating or looking to start a tourism business. AtBC works closely with tourism, business, education and government organizations to help B.C.‘s Aboriginal tourism businesses offer quality experiences and actively promotes these experiences to visitors and local residents.
The Aboriginal Tourism Association of BC is celebrating its 20th Anniversary at the BC Tourism Industry Conference – the tourism event of the year in BC. AtBC will host the opening reception and welcome the delegates on February 22, 2017 at the Songhees Wellness Centre, in the Lekwungen Territory. The conference is presented by the Tourism Association of BC in partnership with Destination BC.