Shaping the future of Aboriginal Tourism
 

Operational Plans and Reports

Aboriginal Tourism Action Plan 2017-2018

AtBC is pleased to release the 2017-2018 Aboriginal Tourism Action Plan. AtBC begins its journey to implement the five-year strategy entitled: ’Pulling Together 2017-2022.’ With the 2017-2018 Aboriginal Tourism Action Plan, AtBC is preparing to implement year one of the current five-year plan in accordance with Board of Directors’ approval.

Click here to download the AtBC Aboriginal Tourism Action Plan 2017-2018.

 


 

AtBC Corporate Plan 2017-2022

With Aboriginal cultural tourism's star on the rise, we must greet the future with open arms and 'pull together' to realize our full potential.  Read our latest five year Corporate Plan and find out how AtBC is helping Aboriginal communities and tourism businesses across BC.

Click here to download the AtBC Corporate Plan 2017-2022.

Click here to download the AtBC Corporate Plan Executive Summary.


 

Canada’s West Marketplace Kelowna 2015 Report

Hayden Taylor and Dana Schoahs of AtBC’s Marketing Team attended Canada’s West Marketplace (CWM) from November 16th to 18th, 2015 in Kelowna, BC. The CWM trade show is a partnership between Travel Alberta and Destination British Columbia. Currently in its 28th year, this annual travel trade show brought together more than 300 British Columbia and Alberta tourism suppliers and 120 receptive tour operators, tour operators and wholesalers from Europe, Asia/Pacific and the Americas.

Click here to download the Canada’s West Marketplace Kelowna 2015 Report.


 

World Travel Market London 2015 Report

Dana Schoahs Manager, Marketing and Market Development and Hayden Kenneth Taylor Marketing Coordinator, attended World Travel Market 2015 in London, England. AtBC’s team met with over 45 receptive tour operators, bloggers, and media.

Click here to download the 2015 World Travel Market Report.


 

Aboriginal Cultural Festival 2015 Annual Report

The Aboriginal Cultural Festival was hosted in Victoria, BC on the traditional territory of Esquimalt and Songhees Nations in Victoria. The three-day festival gave performing and visual artists from over 20 different Nations the chance to showcase to a world audience as part of the National Aboriginal Day Celebrations. The festival was an awakening of the senses with performances, drumming and singing, food for the taste buds, and a beautiful showcase of arts and crafters.

Click here to download the Aboriginal Cultural Festival 2015 Annual Report.


 

AtBC 2014-2015 Annual Report

AtBC is pleased to release the 2014-2015 Annual Report, reflecting the completion of Year 3 of the current AtBC 5 Year Plan,  which outlines the achievements in training, product development, marketing, indigenous authenticity, and Aboriginal Travel Services.

Click here to download the AtBC 2014-2015 Annual Report.


 

2015-2016 Aboriginal Tourism Action Plan

AtBC is pleased to release the 2015-2016 Aboriginal Tourism Action Plan. AtBC continues its responsibility to implement the five-year strategy entitled: ’The Next Phase 2012-2017.’ With the 2015-2016 Aboriginal Tourism Action Plan, AtBC is preparing to implement year four of the current five-year plan in accordance with Board of Directors’ approval effective April 1st, 2015 - March 31st, 2016.

Click here to download the 2015-2016 Aboriginal Tourism Action Plan.


 

AtBC Midterm Report April 1 – September 30, 2014

The AtBC Midterm Report provides full program and financial reporting for partners and stakeholders.

Click here to download the AtBC Midterm Report April 1 - September 30, 2014.


 

Showcase Canada - Asia Summary

Keith Henry, CEO of AtBC and Dana Schoahs Manager, Marketing and Market Development, attended Showcase Canada‐Asia in Shenyang, China. AtBC’s team met with 90 tour operators, wholesalers and travel agents from China, Hong Kong, South Korea, Malaysia, Thailand, Indonesia, Taiwan and the Philippines.

Click here to download the Sowcase Canada - Asia Summary Report.


 

Klahowya Village in Stanley Park 2014 Final Report

Final reporting on the success of AtBCs Klahowya Village in Stanley Park during the summer of 2014.

Click here to download the Klahowya Village 2014 Final Report.


 

Adventure Travel Mexico 2014

Aboriginal Tourism BC (AtBC) recently attended this year's Adventure Travel Mexico (ATMEX) conference in Chiapas. AtBC was invited to present on its experience marketing and developing indigenous tourism in Canada through partnerships with governments.

Click here to view the Adventure Travel Mexico 2014 Highlights.


 

GoMedia Marketplace 2014 Report

Aboriginal Tourism BC was represented by Paula Amos at the 2014 GoMedia Marketplace in Winnipeg, Manitoba. AtBC pitched stories of Aboriginal tourism, along with Tartan Media, Destination BC, Tourism Vancouver, and other regional partners. Thirty-two meetings were conducted between AtBC and travel media partners - these meetings helped to continue to develop current relationships and foster new ones. 

Click here to view the GoMedia Marketplace 2014 Report.


 

AtBC Financial Statements 2013/2014

AtBC is pleased to release the 2013-2014 audited financial statements approved by the board July 22, 2014.  The audited financial statements are complementary to the AtBC 2013-2014 Annual Report which was reported in March 2014.  AtBC continues to operate effectively as a non-profit corporation in accordance with approved operational plans and expenditures each year.  AtBC will be reviewing the results of the 2013-2014 audited financial statements in greater detail during the AtBC Annual General Meeting, which is being planned for November 2014.

Click here to download the AtBC Financial Statements 2013/2014.


 

Aboriginal Cultural Festival 2014 Report

After three days of celebration, the Aboriginal Cultural Festival 2014 came to a close on June 21, 2014, National Aboriginal Day. The festival was an awakening of the senses with performances, drumming and singing, food for the taste buds and a beautiful showcase of arts and crafters. The festival instilled accomplishment and inspiration for all involved with organizing and closing of the festival. The Aboriginal Cultural Festival 2014 was hosted in Victoria, BC on the traditional territory of Esquimalt and Songhees Nations in Victoria.

Click here to download the Aboriginal Cultural Festival 2014 Report.


 

AtBC Annual Report 2013-14

Aboriginal Tourism Association of British Columbia (AtBC) is pleased to provide the final program and financial reporting April 1st, 2013 – March 31st, 2014. The following report outlines achievements for funding provided by Aboriginal Affairs and Northern Development Canada (AANDC), Province of British Columbia, and other corporate partners invested to support the “year 2” of the AtBC Five Year Plan entitled “The Next Phase 2012-2017.”

Click here to download the report as a PDF.


 

ILTM Shanghai 2014 Report 

AtBC CEO Keith Henry and Travel Trade Specialist Dana Schoahs just returned from the International Luxury Travel Market event held in Shanghai, China. AtBC has identified China as an important market that should be developed from an Aboriginal tourism perspective as interest in travel to Canada and British Columbia grows.

Click here to download the ILTM Shanghai Event Summary.


 

AtBC 2014/15 Operational Plan 

AtBC continues to implement the five-year strategy entitled: “The Next Phase 2012-2017.” AtBC is preparing to implement support for year three of the current five yearplan in accordance with activities effective April 1st, 2014-March 31st, 2015.

Click here to download the AtBC 2014/15 Operational Plan.
Click here to download the 2014/15 Key Performance Indicators.


 

AtBC Midterm Report April 1 – September 30, 2013

The AtBC midterm report provides full program and financial reporting  for partners and stakeholders.

Click here to download the AtBC Midterm Report April 1 - September 30, 2013.


 

Klahowya Village in Stanley Park - Final Report - 2013

Final reporting on the success of AtBCs Klahowya Village in Stanley Park during the summer of 2013.

Click here to download the Klahowya Village - Final Report - 2013.


 

AtBC 2012/13 Audited Financial Statements

Aboriginal Tourism Association of British Columbia's Financial Statements for the year ended March 31, 2013, audited by Culver & Co. Chartered Accountants. 

Click here to download the Audited Financial Statements.


 

AtBC Marketing Plan 2013/2014

Details of the 2013/2014 Marketing Plan.

Click here to download the AtBC Marketing Plan 2013/2014.


 

AtBC Final Report April 1st, 2012 – March 31st, 2013

Details for the 2012/2013 Fiscal Year.

Click here to download the AtBC Final Year End Report for 2012/2013.


 

AtBC Blueprint Strategy Interim Tourism Performance 2006-2012

Details for the 2006-2012 Performance report. 

Click here to download the AtBC Blueprint Strategy Interim Tourism Performance 2006-2012.


 

AtBC 2012/2013 Progress Report

Details for the April 2012-September 2013 Progress mid-term report.

Click here to download the AtBC 2012-2013 Progress Report.


 

Klahowya Village in Stanley Park - Final Report - 2012

Final reporting on the success of AtBCs Klahowya Village in Stanley Park during the summer of 2012.

Click here to download the Klahowya Village - Final Report - 2012.


 

AtBC Annual Report 2011-2012

Details of the 2011-2012 Annual report. 

Click here to download the AtBC Annual Report 2011-2012.


AtBC 2011-2012 4th Quarter Final Report

Final details of AtBC's implementation of the 2011-2012 Aboriginal Cultural Tourism Action Plan.

Click here to download the AtBC 2011-2012 4th Quarter Report.


AtBC 2011-2012 3rd Quarter Report

Details of AtBC's progress in implementing the 2011-2012 Aboriginal Cultural Tourism Action Plan.

Click here to download the AtBC 2011-2012 3rd Quarter Report.


The Next Phase: 2012-2017 - A Five-year Strategy for Aboriginal Cultural Tourism

The Next Phase outlines AtBC’s strategy for growing the province’s Aboriginal cultural tourism industry over the next five years. It builds on AtBC’s experience in successfully implementing the Aboriginal Cultural Tourism Blueprint Strategy and is timed to take advantage of the current trend towards increased visitor demand for authentic Aboriginal cultural experiences. 

Click here to download The Next Phase: 2012-2017 - A Five-year Strategy for Aboriginal Cultural Tourism.


AtBC 2011-2012 2nd Quarter Report

Details of AtBC's progress in implementing the 2011-2012 Aboriginal Cultural Tourism Action Plan.

Click here to download the AtBC 2011-2012 2nd Quarter Report.


2011-2012 Aboriginal Cultural Tourism Action Plan

AtBC is proud to publicly release the 2011-2012 Aboriginal Cultural Tourism Action Plan. The Action Plan details AtBC's objectives and activities for the coming fiscal year as we strive to reach our goal of increasing the total annual revenue of British Columbia’s Aboriginal cultural tourism industry to $45 million by 2012.

Click here to download the 2011-2012 Aboriginal Cultural Tourism Action Plan.


Blueprint Strategy - Third Quarter Progress Report - February 2011

Details of AtBC's progress in implementing year 3 of the Blueprint Strategy.

Click here to download the full Q3 Progress Report.


Klahowya Village in Stanley Park - Final Report - November 2010

Final reporting on the success of AtBC's Klahowya Village in Stanley Park during the summer of 2010.

Click here to download the full Klahowya Village in Stanley Park Final Report.


Blueprint Strategy - Second Quarter Progress Report - November 2010

AtBC is on track with implementing year 3 of the Blueprint Strategy.

Click here to download the full Q2 Progress Report.


Blueprint Strategy - First Quarter Progress Report - July 2010

AtBC is on track with implementing year 3 of the Blueprint Strategy.

Click here to download the full Q1 Progress Report.
Click here to download the Q1 Operations Statement.


2010 - 2011 Business Plan

AtBC is committed to its core activities as a Regional Tourism Association representing all Aboriginal Tourism businesses. With the commitment by the provincial and federal government to fund the first phase of the Blueprint Strategy, and TBC’s continued support in implementing the Blueprint, AtBC’s role as a support organization for the growing Aboriginal tourism sector becomes even more significant both from an operational (core) and marketing/development perspective. AtBC will finalize the 3 remaining items in the Sustainability Plan and will work towards completion of the third year of the Blueprint implementation.

Click here to download the full AtBC Business Plan for 2010-2011.


2010 Winter and Paralympic Games - Final Report

The Vancouver 2010 Winter Olympic and Paralympic Games was a once in a lifetime opportunity for Aboriginal cultural tourism to be featured on the world stage. The AtBC media campaign during the 2010 winter games was targeted to local, national, international and travel media. Travel media relations is one of the best ways to maximize AtBC’s promotional efforts. During the games, AtBC partnered with Ministry of Tourism (MTCA), Tourism BC (TBC) and the Canadian Tourism Commission (CTC) for the greatest media exposure and the leveraging of resources. It was an important partnership because MTCA, TBC and CTC had already made close ties with key media covering stories that were not directly related to sports.

Click here to download the full 2010 Winter and Paralympic Games Final Report.


Annual Report 2009

Full reporting of AtBC's performance for 2008-2009.

AtBC Annual Report


Blueprint Strategy - Year 2 Final Report - March 2010

Based on the 2009-2010 operational work plan, the Year 2 Final Report shows AtBC's progress with implementation of the Blueprint Strategy.

Click here to download the Blueprint Strategy Year 2 Final Report.


Blueprint Strategy - Q4 Operations Statement - March 2010

The Statement of Operations (Unaudited) for the Blueprint Strategy implementation.

Click here to download the Blueprint Strategy Q4 Operations Statement - March 2010.


Operations Report Jan 2009 - March 2010

The Aboriginal Tourism Association of British Columbia (AtBC) has experienced tremendous growth in 2009/10 reaching a new and exciting level in the realm of tourism recognition both in the province of BC and globally. In February 2009 the Board of Directors identified two major corporate priorities leading up to the 2010 games. The first was to increase the effectiveness of the Blueprint Strategy implementation and the second was the 2010 Olympic/Paralympics marketing for AtBC members. With this focus AtBC has achieved a number of major milestones as an organization. With now over 60 export-ready Aboriginal tourism products, the organization has achieved what no other province in Canada has done, and remains the leader of Aboriginal Cultural tourism development in Canada.

Click here to download the full AtBC Operations Report for January 2009 - March 2010.


AtBC Blueprint Strategy - Interim Tourism Performance Summary 2006-2011

The Aboriginal Tourism Association of BC’s Blueprint Strategy provides a long-term plan for the sustainable growth and development of the province’s Aboriginal tourism industry.

AtBC’s Blueprint Strategy is the most comprehensive provincial Aboriginal tourism plan created in Canada and can be shared as a model for the development of Aboriginal tourism in other jurisdictions.