Our Vision

Our Vision
Our Vision is a healthy, prosperous, strong, respectful and dynamic Aboriginal tourism industry sharing authentic high quality products that exceed visitor expectations.

Our Mission
Our Mission is to contribute to the preservation of Aboriginal culture and advancement of economic development through support, facilitation and promotion of the growth and sustainability of a quality and culturally rich Aboriginal tourism industry in British Columbia.


Our Goals

  Improve awareness of Aboriginal tourism among Aboriginal communities and entrepreneurs
  Support tourism-based community, human resources and economic development in Aboriginal communities
  Capitalize on key opportunities, such as 2010 and other festivals and events that will forward the development of Aboriginal cultural tourism
  Together with other tourism industry partners, participate in market research and marketing promotion and advertising initiatives and activities that benefit the Aboriginal tourism industry
  Improve communication with Aboriginal tourism industry, keeping industry partners informed of important developments and ATBC's plans and activities and providing them with opportunities to provide input to the association

Strategic Priorities
Our five primary strategic priorities for the next three years are:

  1. The Blueprint Strategy implementation. 
  2. 2010 Olympic opportunities.
  3. Member services nurturing. 
  4. Aboriginal industry advocacy. 
  5. Industry and organization.