Shaping the future of Aboriginal Tourism

World Indigenous Tourism Alliance Recognises Aboriginal Tourism Leadership

The World Indigenous Tourism Alliance (WINTA) has recognised the Aboriginal Tourism Association of British Columbia for its Leadership in Indigenous Tourism Organisational Development, consistent with the United Nations Declaration on the Rights of Indigenous Peoples and the Principles of the Larrakia Declaration.

International Aboriginal Conference Concludes with Celebration of BC’s Aboriginal Tourism Leaders

Two days of intense discussions among 300 delegates and representatives from nine different countries during the 2014 International Aboriginal Tourism Conference (IATC) concluded with the Aboriginal Tourism BC (AtBC) industry awards, honouring outstanding tourism leaders from across the province.

BC’s Nimmo Bay Wilderness Resort offers cultural and spiritual journeys with Sea Wolf Adventures

Responding to the growing demand for authentic indigenous tourism experiences, Nimmo Bay Wilderness Resort has partnered with Sea Wolf Adventures so guests have the opportunity to explore the rich culture and history of BC’s coastal First Nations throughout the Broughton Archipelago and the Great Bear Rainforest.

Tourism Value to British Columbia

Aboriginal Tourism Association of British Columbia (AtBC) continues to focus on training, product development and marketing to meet the growing consumer demand for authentic experiences throughout British Columbia.

ITB Berlin 2014 Report

Under the leadership of the Canadian Tourism Commission (CTC), 37 Canadian sellers attended ITB Berlin, the world's largest tourism trade show. The show provides an excellent opportunity to promote diverse Canadian experiences and destinations to the German and European travel trade, travel media and consumers. To learn more about the show, visit http://www.itb‐

Aboriginal Tourism Association of BC Industry Awards 2014 Call for Nominations

The AtBC Industry Awards will be held during the International Aboriginal Tourism Conference held on April 16th in Whistler, BC.

AtBC Takes Steps to Launch Aboriginal Travel Services April 2nd, 2014

The Aboriginal Tourism Association of British Columbia is announcing the launch of Aboriginal Travel Services, on April 2nd, 2014.

“Let’s Gather Sunshine Coast Aboriginal and Eco-Tourism Event” a Huge Success

Over a hundred people gathered at the beautiful Sechelt Nation Big House, hosted by Talaysay Tours and Kayak Rentals.

New Aboriginal Tourism BC Site Simplifies Travel Trade Experience

Aboriginal Tourism BC has launched a new web portal, designed to help travel trade partners to promote Aboriginal tourism and experiences in the province of BC.

Nuxalk Community Continues Aboriginal Cultural Tourism Planning for Future

Aboriginal Tourism Association of British Columbia (AtBC) representatives attended three days this week focusing on intense Aboriginal cultural tourism planning in partnership with the Nuxalk Development Corporation and the Nuxalk leadership.

AtBC Welcomes Beverley O’Neil to the Board

AtBC is pleased to announce that the Kootenay Region will be represented by Beverley O’Neil.

Aboriginal Tourism BC Partners with CTC for Marketing Campaign in UK, Germany

For the first time ever, Aboriginal Tourism BC (AtBC) is joining forces with the Canadian Tourism Commission (CTC) to showcase the province’s Aboriginal-themed tours to audiences in the United Kingdom and Germany, key markets for Aboriginal tourism experiences and the overall Canadian tourism market.

New Report: Proposed Ferry Cuts to Discovery Coast Route to have Major Negative Economic Impact

A new report that looks at the effects of ferry cuts to the ‘circle route’ that runs from Port Hardy on Vancouver Island to Bella Coola on BC’s northern mainland, shows that many local
tourism and other businesses that serve Route 40 will face near certain hardship--including permanent business closures--if the proposed service cuts go ahead this year, as planned.

AtBC Submission for BC Coastal Ferries Community Engagement Fall 2013

AtBC industry leaders met this week and have approved a letter that was sent to British Columbia Premier Clark yesterday and submitted as per the engagement process for the BC Coastal Ferries Community Engagement Fall 2013 process. The proposed BC Ferries service reductions will have a dramatic impact to current and future Aboriginal cultural tourism development. AtBC recognizes there is also many other impacts but has focused on tourism given the impacts of limited transportation and accessibility into many areas of Coastal BC.

Aboriginal Tourism Continues to Receive Recognition

Aboriginal Tourism Association of British Columbia (AtBC) representatives attended the BC Aboriginal Business Awards last night at the Westin Bayshore Hotel in Vancouver. The BC Aboriginal Business Awards are hosted by the British Columbia Achievement Foundation and there were fifteen (15) awards handed out to successful Aboriginal businesses and entrepreneurs.

West Coast Expeditions Receives National Recognition

West Coast Expeditions’ (WCE) 5-Day Sea Otter Kayak Tour has been selected to join the Canadian Tourism Commission’s (CTC) Canadian Signature Experiences collection (CSE)—a stamp of quality and recognition in the competitive international tourism marketplace.

AtBC met with 60 Travel Trade Partners during Canada’s West Marketplace

Paula Amos, Marketing Manager, and Dana Schoahs, Travel Trade Specialist, attended this year’s Canada’s West Marketplace, in Whistler, from November 23 to 25, 2013.

Squamish Lil’wat Cultural Centre Receives National Recognition

The Squamish Lil’wat Cultural Centre’s (SLCC) Ambassador Guided Tour has been recognized by the Canadian Tourism Commission as a Canadian Signature Experiences (CSE)— a stamp of quality recognized by the international tourism marketplace. The Cultural Centre along with 27 other companies awarded this honour will be added to the CTC’s major market development program, all of which offer extraordinary tourism experiences.

AtBC Midterm Report April 1 – September 30, 2013

The AtBC midterm report provides full program and financial reporting for partners and stakeholders.

Aboriginal Tourism Continues Momentum

Aboriginal Tourism Association of British Columbia (AtBC) held their Annual General Meeting (AGM), Stakeholder Forum, and Explore Aboriginal BC Travel Trade Event this week at the Squamish Lil’wat Cultural Center in Whistler and the Bill Reid Gallery in Vancouver.

AtBC Launches “Plus Aboriginal BC” Campaign and New Website

A visit to British Columbia is not complete without at least one Aboriginal tourism experience is the message behind Aboriginal Tourism Association of BC (AtBC)’s Plus Aboriginal BC campaign announced today at the Bill Reid Gallery.

Aboriginal Tourism at CCTA 2013 Tourism Summit

Aboriginal Tourism Association of British Columbia (AtBC) attended the 2013 Tourism Summit this past weekend hosted by the Cariboo Chilcotin Coast Tourism Association (CCCTA) at the beautiful Shearwater Resort and Marina located on Denny Island near Bella Bella. The CCCTA 2013 Tourism Summit was attended by a number of tourism business and Aboriginal community representatives.

Destination British Columbia names new CEO

After an extensive global search, Destination British Columbia has appointed Marsha Walden as its inaugural Chief Executive Officer, announced Board Chair Andrea Shaw.

AtBC Continues To Build International Reputation for Excellence

Aboriginal Tourism Association of British Columbia (AtBC) CEO Mr. Keith Henry was invited by the Western Australian Indigenous Tourism Operators Council (WAITOC) this week to present to a delegation comprised of Western Australia State officials and key tourism players including Tourism Western Australia.

Travellers To BC Encouraged To Include At Least One Aboriginal Tourism Experience On Their Journey

Aboriginal Tourism BC Launches “PlusAboriginalBC” Campaign.

BC’s Tourism Industry Poised for Job Growth with more than 100,000 New Job Openings

Shortages predicted in food & beverage, transportation, accommodation services.

AtBC Continues International Recognition

Aboriginal Tourism Association of British Columbia (AtBC) is recognized as a world leader in terms of training, product development, and marketing.

TIABC Applauds New Destination BC Tourism Marketing Committee Appointments

The Tourism Industry Association of BC (TIABC) applauds Destination British Columbia on the appointments to the new Tourism Marketing Committee.

Spirit Bear Lodge Delivers on Experiential Learning in Partnership with AtBC

Recently AtBC and the award winning Spirit Bear Lodge have partnered to offer interpretation skills training for their staff. Spirit Bear Lodge guides will learn the practical skills and tools to share their knowledge and unique stories enriching their guests’ experience.

AANDC Deputy Minister visits Klahowya Village in Stanley Park

The Aboriginal Tourism Association of BC(AtBC) and Klahowya Village are honored to host the Deputy Minister of Aboriginal Affairs and Northern Development Canada, Michael Wernick and Regional Director General for BC Region, Eric Magnuson for a tour of this authentic experience in Stanley Park.

AtBC Share Experience at Pacific Northwest Economic Regional Annual Summit

Aboriginal Tourism Association of British Columbia (AtBC) continues to be showcased as a successful Aboriginal cultural tourism organization in Canada and throughout the world.

Musqueam Nation Opens Cultural Education Resource Center and Gallery

The official opening was held at the Musqueam Nation for their Cultural Education Resource Centre and Gallery, Saturday July 13th.

Shearwater Marine Group and First Nations Demonstrate True Partnership

A "Warrior" pole and mural entitled "United in History" was unveiled on Denny Island in a memorial dedication ceremony for a crowd of 500.

Aboriginal Tourism BC Launches ‘Places with Stories’ Summer Sweepstakes

AtBC has launched a summer sweepstakes featuring Aboriginal tourism getaways and weekly prizes.

Aboriginal Cultural Experiences - National Guidelines, Released in French and English

Aboriginal Tourism BC, a partner with the Aboriginal Tourism Marketing Circle (ATMC), is pleased to release the Aboriginal Cultural Experiences - National Guidelines manual, in both English and French, for application throughout Canada.

Aboriginal Tourism Blueprint Strategy Report: A Roadmap for Success

The AtBC Blueprint Strategy Tourism Performance Audit Report (2006-2012) was released today.This report is a snapshot of strategic activities and performance outcomes.

Celebrate National Aboriginal Day and the Summer Solstice with an Authentic Aboriginal Experience

There is something for everyone on National Aboriginal Day on Friday, June 21, with an array of authentic Aboriginal celebrations and activities being held across the province!

AtBC Final Report April 1st, 2012 – March 31st, 2013

AtBC is pleased to provide their final program and financial reporting for all training, product development and marketing activities invested in during this past fiscal year. AtBC has adopted a new annual reporting template for stakeholders to review that summarizes deliverables in terms of key performance indicators. The AtBC 2012-2013 audited financial statements will be out in July.

Aboriginal Tourism Marketing Circle Launches New National Manual

ATMC is very excited to launch the new “Aboriginal Cultural Experiences – National Guidelines” which will assist Aboriginal economic development offices, Aboriginal capital funding agencies, industry partners, and existing Aboriginal cultural tourism businesses better understand and strive for market ready or export ready standards.

Canada’s Media Marketplace

Paula Amos, AtBC Marketing Manager attended Canada’s Media Marketplace on April 15-17, 2013. This is Canada’s biggest media event focused on the USA media.