Operational Plans and Reports
The Next Phase: 2012-2017 - A Five-year Strategy for Aboriginal Cultural Tourism
The Next Phase outlines AtBC’s strategy for growing the province’s Aboriginal cultural tourism industry over the next five years. It builds on AtBC’s experience in successfully implementing the Aboriginal Cultural Tourism Blueprint Strategy and is timed to take advantage of the current trend towards increased visitor demand for authentic Aboriginal cultural experiences.
AtBC 2011-2012 2nd Quarter Report
Details of AtBC's progress in implementing the 2011-2012 Aboriginal Cultural Tourism Action Plan.
Click here to download the AtBC 2011-2012 2nd Quarter Report.
2011-2012 Aboriginal Cultural Tourism Action Plan
AtBC is proud to publicly release the 2011-2012 Aboriginal Cultural Tourism Action Plan. The Action Plan details AtBC's objectives and activities for the coming fiscal year as we strive to reach our goal of increasing the total annual revenue of British Columbia’s Aboriginal cultural tourism industry to $45 million by 2012.
Click here to download the 2011-2012 Aboriginal Cultural Tourism Action Plan.
Blueprint Strategy - Third Quarter Progress Report - February 2011
Details of AtBC's progress in implementing year 3 of the Blueprint Strategy.
Click here to download the full Q3 Progress Report.
Klahowya Village in Stanley Park - Final Report - November 2010
Final reporting on the success of AtBC's Klahowya Village in Stanley Park during the summer of 2010.
Click here to download the full Klahowya Village in Stanley Park Final Report.
Blueprint Strategy - Second Quarter Progress Report - November 2010
AtBC is on track with implementing year 3 of the Blueprint Strategy.
Click here to download the full Q2 Progress Report.
Blueprint Strategy - First Quarter Progress Report - July 2010
AtBC is on track with implementing year 3 of the Blueprint Strategy.
Click here to download the full Q1 Progress Report.
Click here to download the Q1 Operations Statement.
2010 - 2011 Business Plan
AtBC is committed to its core activities as a Regional Tourism Association representing all Aboriginal Tourism businesses. With the commitment by the provincial and federal government to fund the first phase of the Blueprint Strategy, and TBC’s continued support in implementing the Blueprint, AtBC’s role as a support organization for the growing Aboriginal tourism sector becomes even more significant both from an operational (core) and marketing/development perspective. AtBC will finalize the 3 remaining items in the Sustainability Plan and will work towards completion of the third year of the Blueprint implementation.
Click here to download the full AtBC Business Plan for 2010-2011.
2010 Winter and Paralympic Games - Final Report
The Vancouver 2010 Winter Olympic and Paralympic Games was a once in a lifetime opportunity for Aboriginal cultural tourism to be featured on the world stage. The AtBC media campaign during the 2010 winter games was targeted to local, national, international and travel media. Travel media relations is one of the best ways to maximize AtBC’s promotional efforts. During the games, AtBC partnered with Ministry of Tourism (MTCA), Tourism BC (TBC) and the Canadian Tourism Commission (CTC) for the greatest media exposure and the leveraging of resources. It was an important partnership because MTCA, TBC and CTC had already made close ties with key media covering stories that were not directly related to sports.
Click here to download the full 2010 Winter and Paralympic Games Final Report.
Annual Report 2009
Full reporting of AtBC's performance for 2008-2009.
Blueprint Strategy - Year 2 Final Report - March 2010
Based on the 2009-2010 operational work plan, the Year 2 Final Report shows AtBC's progress with implementation of the Blueprint Strategy.
Click here to download the Blueprint Strategy Year 2 Final Report.
Blueprint Strategy - Q4 Operations Statement - March 2010
The Statement of Operations (Unaudited) for the Blueprint Strategy implementation.
Click here to download the Blueprint Strategy Q4 Operations Statement - March 2010.
Operations Report Jan 2009 - March 2010
The Aboriginal Tourism Association of British Columbia (AtBC) has experienced tremendous growth in 2009/10 reaching a new and exciting level in the realm of tourism recognition both in the province of BC and globally. In February 2009 the Board of Directors identified two major corporate priorities leading up to the 2010 games. The first was to increase the effectiveness of the Blueprint Strategy implementation and the second was the 2010 Olympic/Paralympics marketing for AtBC members. With this focus AtBC has achieved a number of major milestones as an organization. With now over 60 export-ready Aboriginal tourism products, the organization has achieved what no other province in Canada has done, and remains the leader of Aboriginal Cultural tourism development in Canada.
Click here to download the full AtBC Operations Report for January 2009 - March 2010.