Aboriginal cultural tourism experiences are in demand! The BC Ministry of Jobs, Tourism and Innovation along with other tourism industry initiatives has recognized the importance of and strength that a healthy and growing Aboriginal cultural tourism sector offers, and made Aboriginal tourism a priority.
The AtBC Aboriginal Cultural Tourism Authenticity program is a first of its kind designed to distinguish these experiences from other tourism offerings, while fulfilling industry expectations in market-readiness and customer service. We invite BC Aboriginal tourism businesses to apply and join other leading Aboriginal cultural tourism businesses in BC that operate with excellence, quality, safety, hospitality and cultural integrity every day.
An authentic Aboriginal cultural tourism experience is majority Aboriginal owned or controlled, satisfies industry standards for market readiness and sector requirements, has high operating standards, and sufficient cultural content that is culturally appropriate and recognized by the originators of that culture while providing an opportunity for visitors to interact with Aboriginal people during the cultural tourism experience. In addition to Aboriginal ownership / control, there are three program areas an operator must satisfy to be approved in the program – 1) Market or Export-readiness; 2) Operating Standards; and 3) Cultural Content.
The Benfits Information Sheet “From Good to Great! The Aboriginal Cultural Tourism Authenticity Program” contains ideas and how to be market-ready, improve operating standards and cultural content.
Click here to download the Benefits Information Sheet.
To apply, you must be a majority owned or controlled Aboriginal business that is at least 51% Aboriginal owned and controlled, OR a non-profit or member-based organizations where the majority of voting Board members are Aboriginal and a minimum of 51% of membership is Aboriginal. You must also be an AtBC Stakeholder that is currently participating in an AtBC Marketing Cooperative program, and in good-standing.