About

The Aboriginal Tourism Association of British Columbia (AtBC) is a non-profit, stakeholder-based organization that is committed to growing and promoting a sustainable, culturally rich Aboriginal tourism industry. 

The 60 operators with AtBC range from gallery curators to jet boat guides, wineries and cultural interpretative experiences and are located in every corner of the province. Each operatoris an Aboriginal-owned business that guarantees cultural authenticity as part of its attraction. 

What is Aboriginal cultural tourism?

Trends in tourism indicate a strong and increasing demand for experiential tourism attractions. Put simply, more and more visitors are looking for experiences that immerse them in a foreign culture and allow them to experience customs and traditions firsthand. 

The Aboriginal Tourism Association of British Columbia has been providing these kinds of Aboriginal cultural tourism experiences since date of inception. Today, British Columbia is a leader in Aboriginal cultural tourism and is home to some of the most diverse and well developed operators in the world. 

Experiences range from canoe journeys and interpretive jet boat tours to Aboriginal-owned museums, heritage villages, cultural centres, golf resorts and wineries.

Aboriginal tourism is helping revitalize First Nations culture in British Columbia

The demand for cultural tourism products has given First Nations peoples in British Columbia an unprecedented opportunity to develop businesses that showcase their traditions, histories and culture. 

Tourism is helping create sustainable and meaningful employment for Aboriginal communities, and providing the impetus for elders to pass down culture, history and tradition to youth.

Thanks to cultural tourism, First Nations traditions and customs are being revitalized for the benefit of communities across British Columbia.