Annual Report 2009

Demand for cultural tourism products has never been higher and the 2010 Winter Games will deliver the world to our doorsteps. Our industry is uniquely suited to deliver the authentic, cultural travel experiences people are after.

Today, British Columbia’s Aboriginal cultural tourism industry contributes $35 million to the provincial economy. By 2012, we’re expecting that number to increase to $50 million.

That means jobs for Aboriginals around the province, all while strengthening and preserving our culture for future generations.

To make the most of the opportunities ahead of us, the Aboriginal Tourism Association of BCis helping British Columbia’s First Nations and Métis peoples develop a long-term plan for the sustainable growth of our industry. Already, British Columbia leads the country in Aboriginal cultural tourism, but we’re just scratching the surface of what’s possible.

By following the steps laid out in the Blueprint Strategy, we’re well on the road to achieving those goals. This annual report will explain the headway we’re making while working to provide a mechanism for Aboriginal communities, individuals and businesses to successfully establish and sustain tourism businesses and increase awareness of the potential of Aboriginal cultural tourism opportunities for all First Nations communities in B.C.

AtBC Annual Report